Silvia Emme is now undoubtedly Italy’s most famous sand animation artist.
Born on March 4th 1978 in Recanati, Silvia Emme attended painting classes with Nando Carotti for three years, starting when she was in third grade. Given her talent for drawing, this proved a wonderful introduction to art as a discipline to be discovered and explored.
After finishing Junior High School, she enrolled in the Ancona Art Institute where she encountered electronic imaging and graphics. She was, however, unsatisfied by the five years there and, feeling the need to return and find her own path with older techniques, she enrolled in the painting course at the Academy of Fine Arts in Macerata. The medium of paint was still not sufficient for Silvia and, after only one year, she changed course and successfully embraced the various disciplines of art restoration.
Silvia believes that art is a way of representing concepts in such a way as to be within everyone’s reach. To do so, expression has to be simple, not limited to one language alone but speaking in all of them.
During her years at the Academy and through meeting other students attending different courses, Silvia tried out many of these ‘languages’ and finally met and experimented with sand. Easy to obtain, free, soft and comforting to the touch. The medium was easy to choose - how to use it was another matter.
Sand Animation is the result of the sum of the experience Silvia gathered over her years of study and is as technical as it is primitive in its universal language. Silvia calls her art Sand Animation and not Sand Art because the moving sand makes sense as a subject that is continually changing. Her fingers are her brushes and she uses all ten of them during each performance.
March 2011 sees the start of Sand Animation as Silvia’s true occupation with performances at public and private events. She works with the most prestigious Italian and international companies: Activision/Blizzard Entertainment, Alessandro Rosso Group, AON Benfield, Costa Crociere, Detoille, Forte Village Resort, Grottini Advanced Retail World, INA Assitalia, Maserati, NWR (Namibia - Africa), Nissan, PortAventura (Spain), Pfizer, Roche, Rotary Club International, Sanofi Aventis, Sense of Africa (Namibia – Africa), Weber St. Gobain and many others.
The highly charged emotional impact of her work means it is requested by many TV shows: Cose dell’altro Geo (Rai Tre), Voyager (Rai Due), Ragazzi c’è Voyager (Rai Due), That’s Italia (La7), La TV Ribelle (Rai Gulp), RoxyBar Tv.
In September 2013, Silvia gave a performance at the "Blue Carpet Night" party hosted by Maserati at the 70th Venice International Film Festival.
For the 2011 holiday season, Silvia created the closing theme of the RAI’s TG2news broadcasts, and in 2012 and 2013, adverts for "Happy Holidays" and "Happy New Year" for PREMIUM CINEMA (Mediaset channel). In December 2013, CANDY CRUSH SAGA’s team asked Silvia to create a video to wish "Merry Christmas" to their fans.
In addition to television, other media became increasingly interested in her work: La Repubblica’s D, Pinocchio (Radio DeeJay), TGR (RAI 3) Why Marche, Piacere Magazine, Swide (Dolce & Gabbana Magazine), Class Horse TV, Blitz Quotidiano and Mauxa.
On two occasions the international pop star MIKA has shared videos created by Silvia in his songs: Underwater and Stardust. The "Stardust" video has had more than 155,000 views.
In 2012, on the occasion of "International Day Against Homophobia and Transphobia" Silvia created the video "Stop Homophobia" which, in under twenty-four hours ,was being viewed in countries all around the globe.
With her many successes in many countries, Silvia’s live performances and themed videos are today in great demand all over the world.